Our Approach
Digital technologies are changing the way people find information, access services and purchase products. The global pandemic accelerated the shift to digital and AI has begun to disrupt the way organizations function. Firms across industries may at times become overwhelmed with these changes and evolving technological trends. We apply insights-driven frameworks that are tailored to each client’s unique needs.
Using a variety of methodologies, we create bespoke strategies that deliver business impact and organizational growth. Our work is built upon the following pillars:
Organizational priorities
What do your want to achieve, and through what available means? Establishing goals and defining what winning looks like are essential for charting the right course.
Customer preferences
What are the existing and emerging behaviours of those you want to reach? Understanding people's underlying needs and pain points can inform how you position your offer in a relevant way within the context of their lives.
Competitor practices
How does your firm compare to what your competitors are doing? Understanding the lay of the land and knowing best practices enables you to benchmark your progress within the right context.
Get in touch
Chemistry and fit matter. We offer a free consultation to get to know each other, and to learn about your needs, expectations, as well as timeline and budget.
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Our People
DIGITAL STRATEGIST
Jonathan Sy
Jonathan is our founder and lead strategist. He works with organizations across industry sectors and geographic boundaries. Coming from the world of global agencies like Edelman and Ogilvy, he is comfortable with global brands — and has worked with them throughout North America, Asia and Europe.
Education
SCHULICH SCHOOL OF BUSINESS
YORK UNIVERSITY
MBA
TORONTO METROPOLITAN UNIVERSITY
B.A., Journalism
Affiliations
• APG Canada (Account Planning Group of Canada)
COMMUNICATIONS DESIGNER
Gloria Ma
Gloria is our content crafter and designer. Formerly with PwC, she continues her passion for copywriting and creativity by helping organizations turn business models and abstract concepts into marketable and sales-friendly content. She prides herself on her ability to interpret your doodles on the back of a napkin and develop it into a slick, professional communication piece—complete with a pie chart.
Education
SIMON FRASER UNIVERSITY
Masters in Publishing
UNIVERSITY OF BRITISH COLUMBIA
B.A., English & Political Science
Affiliations
• JETAA (Japanese Exchange Teaching Alumni Association)